- Favorites, Financial Analysis, Non-financial managers
💡 From Ideas to Reality: Launch Your Online Store in Just 3 Days!
Join us from June 21st – June 23rd for an intensive, hands-on learning experience designed to kickstart your e-commerce journey.
📍 Location: All workshops will be held in person at International Graduate Center (IGC) – Bremen, Germany. Not local or unable to attend? No worries!
💻 Live & Interactive: We stream all speaker sessions via social media i.e. LinkedIn and YouTube.
Online viewers are encouraged to follow along with the workshops independently. Our experts’ insights and workshop instructions will equip you with the knowledge to build your e-commerce store remotely.
Understand e-commerce trends, define your audience, and build a strong value proposition.
Get hands-on with Shopify to bring your e-shop to life.
Test, optimize, and get ready to launch your fully functional e-commerce store!
Consultant to prolific clients such as Spotify, Danone Aqua, Tourism New Zealand and Freeport
Led optimization of one of the world’s largest educational video databases
Pioneered to introduce SEO into the university curricula of Belgian, Spanish and Indonesian universities
E-commerce Media & Activation Manager | Groupe SEB | 12 Years B2C Digital Marketing & eCommerce Experience | ex-OMD and WPP
Performance Marketer with 12+ years exp. driving Digital & E-commerce Acquisition Strategies (PPC, Paid Social, Programmatic/Display) & Retention (Data Marketing/CRM) with various Brands (PayPal, Apple, Avis Group, Groupe Seb) amongst Retail / Fintech / Travel industry.
Supply Chain and Logistics Professional | Urban Planner | Energetic Student Representative
Supply Chain & Logistics Specialist, Suryakant Kumar, has developed strong skills through his work at BORDA-SA. Recognized for his leadership at IGC Hochschule Bremen, he’s a blend of engaging personality and sharp, professional insight, relentlessly driving towards high-quality outcomes, team development, and innovative solutions.
Lecturer in Business and Finance | Reforestation Investor | Farmer
Strong foundation in construction and reforestation.
Skills in project management, quality assurance, and sustainable development, while gaining investment experience in real estate.
As an educator in business and entrepreneurship, offer practical insights and real-world examples, with a passion for guiding others towards their business goals.
Click the calendar to the event.
June, Wed 21st.
All day
Click the calendar for the event.
June, Thu 22nd.
19:00 to 19:30 hours
Shopify Payments, Conversion & Growing International
Key points:
Click the calendar for the event.
June, Fri 23rd.
16:00 to 16:30 hours
Optimizing Your Online Store: SEO and Content Strategies for E-Commerce Success
Key points:
Define your niche: Identify the target market and products you want to sell, considering profitability, competition, and consumer demand.
Choose a business name: Select a memorable and unique name for your e-commerce store that reflects your brand identity.
Register your domain: Purchase a domain name that represents your business name and is easy for customers to remember.
Create a Shopify account: Sign up for a Shopify account and choose a suitable pricing plan based on your needs.
Select a theme: Browse Shopify’s theme store and choose a theme that aligns with your brand identity and provides an engaging user experience.
Customize the theme: Modify its layout, colors, typography, and other design elements to personalize your store and make it visually appealing.
Add products: Upload product images, write compelling descriptions, and set competitive pricing for each item in your store.
Organize products into collections: Create product categories and collections to help customers easily find and browse through items in your store.
Set up payment gateways: Integrate your preferred payment methods, such as credit cards, PayPal, and other digital wallets, to facilitate secure transactions.
Configure shipping settings: Set up shipping rates, zones, and preferred carriers to ensure the smooth delivery of products to your customers.
Implement taxes: Configure tax settings based on the location of your business and customers to comply with local regulations.
Add essential pages: Create important pages, such as an “About Us” page, “Contact Us” page, privacy policy, terms of service, and a return policy.
Test store functionality: Thoroughly test your store’s features, including navigation, search, product pages, cart, and checkout process to ensure a seamless user experience.
Optimize store for SEO: Implement search engine optimization techniques, such as proper use of keywords, meta tags, and image optimization, to improve your store’s visibility on search engines.
Set up analytics: Integrate Shopify Analytics or other analytics tools like Google Analytics to monitor your store’s performance and gain valuable insights.
Connect social media: Link your store to your social media accounts to drive traffic, increase engagement, and improve brand awareness.
Create a marketing plan: Develop a marketing strategy to promote your store, including email marketing, social media marketing, and paid advertising.
Launch your store: Once thoroughly tested and optimized your store, remove the password protection and make it publicly accessible.
Monitor and adjust: Continuously monitor your store’s performance, customer feedback, and analytics data to identify areas for improvement and make adjustments as needed.
